Egypt is in its 12th day of chaos and demonstrations; most of the United States has been struggling with some of the worse snow storms in history; the Palestinians still refuse to negotiate peace with Israel; the founder of Wikileaks may be receiving a Nobel Peace Prize; and the turmoil throughout the world continues .... But, for over 100 MILLION people, tomorrow is Super Bowl Sunday. That means for approximately four hours, most Americans will be holding parties with friends and family; cooking up their favorite Super Bowl meals and popping the popcorn, preparing snacks, and watching football on large screen TV's. And for those who aren't interested in football, there are always the "Commercials"! That being said, we interrupt this blog for a little fun in preparation of tomorrow's game.
DORITOS® - Adam & Eve -- Crash the Super Bowl 2011 Finalist
Careerbuilder 2011 Super Bowl Ad "Parking Lot"
Volkswagen Commercial: The Force
In 2011, watch for FOX to continue the record-breaking trend of charging highly-coveted Super Bowl spots for $3 million per 30-second commercial.
That's 10 percent higher than the average $2.7 million that Fox asked for in 2009.
So will major U.S. companies pay the new, exhorbitant amount for such short air time? And in a financial recession?
You betcha.
Traditionally, the big game draws close to 100 million viewers, the biggest TV audience for any U.S. sporting event.
By November 2010 it was announced that FOX had already sold most of its inventory to CocaCola, Anheuser-Bush, and a number of big car companies, along with the mega-movie studios that have become the mainstays of any televised Super Bowl match.
Already being hailed as the "Super Bowl commerical of the year is Volkswagon's "The Force" featuring a clever dad, a cute dog and an adorable Darth Vader (see clip, below).
Also watch for tremendous buzz on a new 2011 entry by Best Buy in a 30-second spot starring Ozzie Ozbourne and teen sensation Justin Bieber.
2011 Super Bowl commercials
This year, as always, watch for the return of the popularClydsdale horses to make an appearance as Bud debuts its major 2011 spots for Super Bowl audiences.
Meanwhile, GoDaddy fans won't be disappointed as the company's famous buxom babes return again in at least one 30-second spot.
CareerBuilder is also making another big splash in 2011 with the return of their monkey campaign along with interactive user-generated ads headed for Super Bowl glory.
Hot on the heels of a similar campaign launched in 2009 by Dorito's, also watch for Pepsi to get in the act with more user-generated (and cheap to produce!) commercials in their "Crash the Super Bowl" contest.
Beside cars, jobs, beer and chips, the strongest advertisers remain the big Hollywood studios, so Super Bowl TV audiences can also look forward to sneak peaks at 2011 summer blockbusters such as "Captain America", "Cowboys and Aliens" and "Transformers 3."
2010 Super Bowl commercials and controversies
Weeks away from 2010 Super Bowl Sunday, one notable controversy last year sparked heated debate over a commercial featuring college football star Tim Tebow and his mom promoting the anti-abortion movement.
Then there was the gay dating site ad that was roundly rejected by the Super Bowl committee, followed by a string of otherbanned ads deemed too scandalous for Super Bowl viewing which, for all intents and purposes, were made for that reason alone. Times are hard. So why pay $3 million a minute when you can get air time for free?
More about Super Bowl ads around the Web:
Superbowl-Ads.com - Super Bowl commercial central, featuring related news and updates, archive of the best commercials dating back to 1998, and Top Ten collections of all time.
Using Super Bowl Ads in the Classroom - With lesson plans, news articles and streaming video clips.
Super Bowl advertising Wikipedia - Brief overview with a list of the most famous Super Bowl commercials, related links and resources.
also see -> SUPER BOWL 2011
also see in Pop Culture -> Great Moments in Advertising
Source: Chiff.com
